Privacy Policy
OUR COMMITMENT TO YOU
Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.
It’s important that you know what personal information we collect and how we use it. We’ve done our best to make our explanations short and easy to understand.
If we ever make any major changes to our privacy practices, we’ll let you know. If necessary, we’ll also ask for your permission.
Privacy Policy - the basics
Our Privacy Notice has been designed with you in mind. How the notice applies to you will depend on the way in which you interact with us. For example, if you:
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Purchase a ticket from us, we will use the information you provide to fulfil both our and the Event Partner’s (artist, promoter, record label or venue) obligations to you in delivering that service, and, where permitted, keep you up to date about other events that may be of interest to you.
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Browse our sites, we use cookies to tailor your experience and provide a seamless experience.
Your choices and rights for each scenario are explained in more detail below.
HOW WE USE YOUR INFORMATION & WHY
For the performance of our contract with you
When you make purchases. We use your information when you enter a contract or transaction with us (for example to buy merchandise or a ticket) so we can:
process your order
send you customer service emails including booking confirmations and event reminders
take payment
provide you with customer support.
Event Partner(s). To share with Event Partner(s) who provide services for the event such as the Promoter or Venue to enable them to run the event, allocate seating or notify you if there has been a change to the event or provide important event information.
For our legitimate business interests
Marketing. In line with what is stated below and where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on legitimate interest) this may be via email, via push and web notifications, via SMS, or social media platforms. You can change your marketing preferences at any time, see “Your choices and rights” section below.
Advertising & cookies. In line with what is stated below and where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps depending on your market.
Market research & fan feedback. To conduct market research and analysis which helps improve and customize our products and services and to contact you with satisfaction surveys, or to participate in user research (such as focus groups). We include an unsubscribe option for this kind of contact should you no longer wish to receive them.
Personalization. To make sure our messages and website are relevant to you (depending on your market). For example, when you ‘favorite’ certain artists and genres, purchase tickets, attend shows with friends and sign up for presales, we will inform you about similar events we think you might be interested in. We create a user profile with the information we have and how you use our services. By turning personalization off you won’t get any personal recommendations and any newsletters you’ve subscribed to will be generic (although if you’ve asked to receive alerts about specific artists or venues, you’ll still receive these).
We will still perform profiling activities where we need to so we can deliver our services to you, for example for fraud screening purposes and where you specifically request we do so such as for a Fan Registration Presale.
For our overriding legitimate business interests
To prevent or detect unlawful behavior, to protect or enforce our legal rights or as otherwise permitted by law. For example, making sure tickets get into the hands of real fans. As such, we may use this information to prevent ticket touting, misuse of our intellectual property (e.g. our Event Partners’ brands), fraud, or other crimes.
Site Protection. This site is protected by reCAPTCHA Enterprise and Google Privacy Policy and Terms of Service apply.
Event security. To protect our fans and ensure the security of our and our Event Partners’ operations.
Where you’ve given your consent
Marketing. Where local laws permit, to contact you with information or offers regarding upcoming events, products or services (applicable to markets that rely on consent) – this may be via email, push and web notifications, SMS, or social media platforms. You can change your marketing preferences at any time, see “Your choices and rights” section below.
Location-based services. For example, our apps request location permission for functions like browsing events near you, receiving push notifications about them or seeing yourself on the map at an event.
Advertising & cookies. Where local laws permit, to deliver tailored advertising and marketing communications on our websites and apps, depending on your market.
Accessibility. To process your health data to meet your accessibility requirements, where specifically required and explicit consent is provided.
Commercial Partners. We sometimes work with Commercial Partners who we share data with. These are third party data controllers that we work with to provide additional value-add services, such as our travel packages, sponsors or exclusive presale deals. In some circumstances, where sharing is not necessary for us to perform the contract you have requested, we will request your permission.
To protect your vital interests
Health and Safety. Any information collected by us or our third-party partners in compliance with applicable health and safety requirements will only be used to contact attendees or shared with relevant local, government officials. This information is regularly deleted.
WHO WE SHARE YOUR DATA WITH & WHY
Organiser of the event. Within the KROM group and associated family of companies,, who provide services for us such as marketing, profiling, reporting and technical and product support.
Third parties who perform services on our behalf. Our third-party service providers, some of which may be located outside of your jurisdiction. These include:
Cloud hosting providers, who provide the IT infrastructure on which our global products and systems are built;
Payment platforms, who provide the infrastructure to process payments;
Outsourced customer service teams, who support in responding to queries you may have;
Information security providers, who help us keep our platforms safe and secure; and;
Marketing providers, who power our data analytics, marketing communications and advertising.
Event Partners. Event Partners are the entities we work with to put on the event, such as the promoter, the venue or the artist. We share your information with our Event Partners so that they can run the event and for other reasons described in their privacy policies. In some cases, we will name the Event Partners when you purchase a ticket so you know who will receive your data, and you will be given the option to subscribe to receiving marketing from them (depending on your country).
Third party products. If you have bought any goods and services fulfilled by third parties (such as ticket insurance or merchandise), we’ll share data with them so that they can process and fulfil your orders. When making a payment online these may be processed by Braintree, an online payments provider and a service of PayPal. Please see Braintree’s Privacy Policy for more information on how they process personal information related to credit cards payments.
Commercial Partners. These are third parties we work with to provide additional value-add services. As the Commercial Partners we work with varies between services, we use just-in-time information to let you know when data will be shared with them and that it will be processed in accordance with their privacy notice.
Disclosures under law. We may share information to respond to a court order or subpoena. We may also share information with a government agency or investigatory body as permitted or required by law. We may also share information when we are investigating potential fraud.
Successors. We may share information with any successor to all or part of our business. For example, if part of our business is sold, customer data may be given as part of that transaction.
We may share your information for reasons not described in this policy. We will tell you before we do this.
YOUR CHOICES & RIGHTS
Your choices
Where you have given us your consent (applicable to our markets that rely on consent), you can withdraw it by doing the following:
To stop receiving our marketing you can change your preferences within your account, follow the unsubscribe instructions in any of the emails we send you or contact us and we will do it for you.
This can also be done my updating your preferences in the cookie management tool on any of our websites and apps.
To opt out of location tracking and push notifications, you can change the settings on your device or keep your location off. To stop web push notifications, you will need to use your browser settings.
Where we have relied on a legitimate interest (applicable to our markets that rely on consent),
Your rights
As a global company, our fans are located all over the world, depending on your market there are specific laws and regulations around privacy rights such as the GDPR in Europe, LGPD in Brazil and CCPA in United States. The below rights may be appliable in your market.
Global Rights (excluding United States)
The right to request that your information be deleted, otherwise known as erasure or restricted from further use. The right to delete or erase your account cannot be made where you have a ticket or transaction for a future event even if you have printed or received these tickets so once the event has passed then this request can be exercised. A deletion of your account will result in loss of access to any digital assets (i.e. NFTs) that you may own.
The right to request a copy of the information we hold about you, also known as right of access.
The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information).
The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don’t typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.
To exercise any of the above rights please contact us using our Webform, please use the email associated with your account so we can locate your personal data. You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with a signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request. If you don’t follow these instructions we may not be able to process your request.
Please note that whilst we will carefully assess every request we receive, your rights and the time period for actioning a right may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.
United States Rights
You have certain choices about how we use your information.
You have rights pertaining to the collection, use, and sharing of your personal information.
Depending on where you live in the United States, for all other countries please see Global Rights above, you may have specific rights around your personal information. Below we explain what those rights are and how you can exercise them:
Disclosure. You have the right to request a report showing the personal information collected, shared, and sold about you.
Deletion. You have the right to request that we delete any personal information collected from or about you.
Correction. You have the right to request that we correct inaccurate personal information collected from or about you.
Opt-Out of Sale/Profiling. You have the right to opt out of the sale of your personal information. This will also opt you out of targe-ted advertising or profiling. To opt-out click here.
Non-Discrimination. We shall not discriminate against you based on your exercise of any of the above rights.
To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your privacy rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding. We will respond to your request within 45 days if possible and required under the law. Please note that if you we deny your request, you may appeal this denial by contacting us using the information at the bottom of this policy.
Personal Information Collected:
Names and Aliases
Physical Address
Phone Number
E-Mail Address
IP Address
Unique Identifiers
Interactions with Customer Service
Information about transactions made on our services
Fan Preferences and Attributes
Cookies/Web Beacons - We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, see here.
Sensitive Personal Information.We will never use or disclose any sensitive personal information you give us except to provide you with the goods and services you have requested or for the limited purposes allowed under the law.
Personal information that you provide for a specific purpose will not be sold or used for targeted advertising or profiling to further any decisions that produce legal or similarly significant effects.
LOOKING AFTER YOUR INFORMATION
We have security measures in place to protect your information. The security measures we use will depend on the type of information collected. If you think that an unauthorized account has been created using your name, contact us. We are not responsible for third party websites and apps. If you click on a third-party link, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. Our site may also serve third-party content that contains their own cookies or tracking technologies.
How long do we retain your personal information?
Your Account. Your account is your digital identity on this website; it is how we ensure your ticket purchases are secure and connected to an individual. It is also the primary basis for determining how long we keep your information.
Whenever you purchase a ticket, log into your account, or interact with us, we log this activity. So long as your account remains active we will continue to retain the information we have processed about you. For example we will:
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Retain your purchases or favorites so we can recommend relevant events;
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Keep your tickets assigned to you, so we continue to deliver events to true fans; and
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Keep your account validated and secure.
Your information will be deleted if you either (1) request deletion of your account, in which case your account and associated information will be deleted within a maximum of 90 days depending on the timeframes required by your local laws; or (2) your account has 7 years’ of inactivity.
Aside from this account-based rule, the retention of your information is also determined on the following bases:
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To provide you with the services you have requested. For example, when you purchase tickets or services from us, we cannot delete your account while you have an upcoming event, as you would not be able to attend the event you have purchased.
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When a law requires us to retain your information. For example, we retain certain purchase information for accounting and tax purposes even after you have deleted your account.
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When we have processed certain data with your consent. For example, if you have provided us with details of your accessible needs, if you withdraw your consent to this processing, we would delete that information.
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Safety & Security. We also maintain limited information in separate databases to keep our platforms safe and secure, such as to detect and prevent fraud, to power cyber security protections and to enforce our terms and any attempt to circumvent them.
When our retention periods are triggered, we either:
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Securely delete the information; or
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We anonymize the information. For example, where we would like to report on year-on-year sales, we retain the sales information, but remove any information linking the sales back to individuals who made the purchases.
Contractual Clauses, such as the Standard Contractual Clauses approved by the European Commission and other Regulatory Bodies where applicable.
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Binding Corporate Rules
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Binding Corporate Processor Rules
YOU CAN ALSO WRITE TO US AT:
Attention: Privacy Officer, Legal
There’s also your local Supervisory Authority where you have one, although we encourage you to try and let us help you first.
From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.
Last updated: April 7, 2025